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The Basics of Behavioral Marketing
The use of consumer behavior to tailor online marketing programs is a rapidly maturing practice. The purpose of this webinar is to share the basics of a behavioral marketing campaign design, with particular attention paid to the process of optimizing the inputs used as behavioral cues in successful campaigns. Specifically, the webinar will cover: Recency/Frequency Inputs How do marketers determine what behavioral cues provide a launching point for communication What content environments and beha...
EVENT TYPE: WebinarsCATEGORY:The Benefits of UV Finishing for Office Furniture
UV Finishing for Office Furniture webinar
EVENT TYPE: WebinarsCATEGORY: Woodworking & Related Industries, DIYThe Best of All Worlds: Integrate Your Channel Strategies
Integrate Your Channel Strategies to Enhance Loyalty, Expand Relationships, and Drive Enhanced Value Consumers today have more ways to interact with providers of products and services than ever before. As such, they should find that managing their relationships with suppliers is easier and more rewarding. Unfortunately, too often the reverse is true. The proliferation of customer touchpoints has created competing customer strategies and processes that quickly cause customer frustration and attri...
EVENT TYPE: WebinarsCATEGORY:The Big Brand Bang: How Your Web Site Impacts Your Brand
Regardless of whether or not the Web represents a large or fast growing segment of your sales, your companys web site has a tremendous impact on your brand. Studies show that the Web is more impactful to brand than almost any other medium. In fact, your companys website can do more to harm or to bolster your brand than any other marketing or advertising program you invest in. In this webinar, Dr. Bonny Brown of Keynote Systems, a recognized expert in customer interaction with the Web, explores...
EVENT TYPE: WebinarsCATEGORY:The Bottom Line on Measuring Brand Performance
Brand valuation enables you to measure your brands performance, gauge its returnoninvestment (ROI) and identify which brands will continue to provide the best results over time. Brand measurement and valuation continues to be a hot topic for many marketing and branding executives faced with the pressure of connecting their investments to their brands performance. Unfortunately, attempting to uncover your brands value is not easy. How do you measure such an intangible asset? In this presentation,...
EVENT TYPE: WebinarsCATEGORY:The Changing Face of Employee Benefits – Tools for Talking Benefits With Your CFO
Did you know that the cost of employee benefits has risen over 5 times faster than the general Consumer Price Index has cumulatively over the past 4 years? Due to the impact this alarming trend is making on the financial bottom line for most companies, CFOs have taken a more active role in managing the cost of providing health benefit programs to employees. The growing consensus among the finance community is that this trend, if left unchecked, is likely to continue into the foreseeable future. ...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesThe DecisionMakers Guide to Reliability and Validity in Onli
Companies of all sizes are turning increasingly to online consumer research to understand the return on their marketing investments and guide decisions large and small from product features, pricing and functions to messaging to targeting key segments. But how can marketers and market researchers be sure that their online studies are providing the level of data reliability that is essential for supporting wise choices in the marketplace? Building internal criteria for assessing research accuracy...
EVENT TYPE: WebinarsCATEGORY:The Elements of a Successful eLearning Strategy
Join Jennifer De Vries, Chief Solutions Architect at BlueStreak Learning and Gene Gainey, Senior Vice President of Sales at Learn.com as they broadcast live via WebEx. This FREE onehour webinar will tell you exactly how to outline your elearning strategy. Learn the building blocks of elearning including; terminology, available solutions, resources and more. Youll find this an hour well spent if youre searching for answers to these questions: Why should my organization have an elearning strategy?...
EVENT TYPE: WebinarsCATEGORY:The Emergence of Skills/Competencies Management
Gartner Research estimates that by 2006 enterprisewide competency management will become mainstream. Customer adoptions appear to be doubling year over year – and the momentum is bringing along organizations ranging from IT to Healthcare to Retail to the Federal Government. This webcast will explore the nuts and bolts behind this trend – as well as the factors that create successful implementations. You will learn: Why skills/competency management is emerging as a fundamental business driver Whe...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesThe Exempt v. NonExempt Trap: How to Avoid Overtime Penalties in 2005
Employers are fighting two challenges at once from the Fair Labor Standards Act (FLSA) exempt v. nonexempt rules: (1) Coping with the biggest rule change in 50 years imposed this summer; and (2) aggressive FLSA authorities who raised backwage recoveries by 21% in the most recent fiscal year, on top of 33% jump the previous year. Exempt vs. nonexempt classifications have always been tricky. Most companies have many workers operating in gray areas, and official classifications often come down to c...
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