VEChannel Event Profile

eBusiness Research Roadmap: Knowing the Route, Driving Success

Research helps companies clearly navigate the road ahead. Properly designed and executed, research helps companies know where they stand with customers and versus competitors and it lets them test possible paths, as well as measure outcomes. Without proper research, businesses are partially blinded to the challenges and opportunities before them. For the marketing professional, a strong working knowledge of research strategies and techniques is essential for success. In this webinar, Dr. Bonny Brown, Director of Research at Keynote Systems, provides an overview of The Research Roadmap for eBusiness, outlining proven methods for designing and executing an effective research program. The webinar will examine : Where companies should be focusing their research budgets What research methods are used to address different business challenges How to design a research program to achieve your business goals How to explore and test research concepts How to track progress and measure success Join us for a detailed look at The Research Roadmap, and begin to chart the success of your research program. All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

View This Event