VEChannel Event Profile

Zen and the Art of Search Engine Optimization

True masters of the search engine arts understand that optimization is attained through meditation, selfcontemplation, intuition and insight. Meaningful search engine optimization can only be achieved through an enlightened understanding of the interconnection of your site and the Internet at large. Our presenter, SEO Logic, is the exclusive search engine optimization partner of the American Marketing Association. In this presentation, you will learn: How meditation on your true priorities will clear your mind of damaging misconceptions and will help you focus your efforts on meaningful actions. Why selfcontemplation is necessary to understand the strengths of your proposition and finding the places where you need to grow. How following your intuition as a "good Internet citizen" leads to making the right decisions for longterm results. Why insight into your strengths and weaknesses, and the strengths of the competition, enables meaningful success. In addition, SEO Logic will show: Seven actionable howto tips to help your site today. What to do to build link popularity. How to listen to the questions your customers are asking. This presentation is a must for any marketing professional interested in understanding the proper path to search engine optimization. Google believes that "you can make money without doing evil" make sure your search engine optimization strategy reflects these core values. All you need to attend is: A 56Kbps Internet connection or better Netscape 4.x or Internet Explorer 4.x (AOL users: AOL5.0 and above only) A separate telephone line for the audio or a sound card and speakers for the Internet phone session. The WebEx Event Manager installed before the event at http://amawebcasts.webex.com under "Set Up. NOTE: This plugin will automatically install unless your browser has high security settings. A Windows PC or Apple Mac OS X or higher

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