VEChannel Event Profile

Whos Talking Smack Behind Your Back? Maximize Brand Value and Competitive Awareness with NextGeneration Web Technology

Your organization spends millions of dollars to drive market share and revenue growth. How are customers responding to your marketing strategy? What moves are competitors making to steal your market share? Do the right people have immediate access to this information so your organization can be responsive? Join us to discover how you can drive market share by helping your employees get the exact market and competitor information they need, when and where they need it, as soon as it is published. Understand why leading organizations are turning to emerging, enterprise RSS technologies to gain competitive advantage. Learn how you can turn an overwhelming explosion of unmanageable information into an organized, shareable, and actionable resource throughout your organization. Attend This Webcast To: Learn how one of the largest US banks is monitoring customer and competitor actions instantly, from the CEO down. Connect newly published information to you and your employees, the instant it is published. Understand how organizations are taking advantage of hosted, enterprise RSS solutions in as little as two (2) weeks, with minimum risk. Who Should Attend: CMOs and VPs of marketing with responsibility for brand and category success. Individuals responsible for driving measurable metrics such as market share, share of wallet, products per household, and customer defection/churn. VPs and directors of ecommerce who are looking to leverage Web 2.0, enterprise RSS, and/or publishsubscribe technologies to gain competitive advantage. For copies of the presentation slides, please email James Fiorda at jfiorda@knownow.com. All you need to attend is : A 56Kbps Internet connection or better For the audio, you will need Computer speakers and Sound Cards and a high speed internet connection is also recommended. Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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