VEChannel Event Profile

Whats the Cost of Being Unaware?

All businesses are susceptible to risk, fraud, security breaches, theft and natural or manmade disasters are some of the risks around which companies build contingency plans. From a marketing perspective, corporate reputation is an asset that must be protected as much as, if not more than, any other company asset. CEOs, Marketing and PR executives are all typically aware of the impact of negative publicity on their companys reputation. But what about the reputation threats they cant see the negative public sentiment that doesnt immediately hit the mainstream press With seven million blogs, a number which grows by 23,000 every day, the Internet blogosphere is yet another area of potential risk that marketing and PR executives must somehow consider, alongside the raft of traditional media they are already stretched to monitor and manage. Join us for this revealing Web event that will explore how companies today are coping with crisis management plans and how they are working to proactively detect and ward off threats to, or attacks on, their most valuable asset. In this Webcast, youll learn : Why you should be concerned about consumer generated media, including blogs How you can avoid reputation risk and seize reputation capital How emerging technologies like text mining and visualization can help you quickly identify potential crises before they hit the mainstream press All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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