VEChannel Event Profile

Using Technology to Manage Your Marketing Projects

The number of projects the typical marketing team has to manage has risen dramatically over the last several years. Increased segmentation and localization as well as the expansion of complex channels such as the internet have greatly increased the demand on marketing teams. At the same time, staff levels generally have remained flat or decreased. Are you being asked to do more with less? But have no fear the days of managing projects with "sticky notes" and email are gone. New tools are now being introduced to help marketing organizations manage their projects, schedules, resources and deliverables. Patrick Campbell, the Director of Client Technologies for Aquent and a founding member of Aquents RoboHead software team, will discuss trends in project management software for marketing. Mr. Campbell will also discuss how to determine which tools are right for your organization. When you attend, you will learn : Why marketers are struggling project management. Why traditional project management solutions dont work. The trends that are happening in Marketing Project Management software. The costs associated with the various tools. Why all marketing organizations dont have the same project management needs. How a company should go about selecting a Marketing Project Management tool. The most common obstacles/mistakes that can occur once a company has selected a solution. All you need to attend is : A 56Kbps Internet connection or better For audio, Computer speakers and sound cards are required and a high speed internet connection is recommended. Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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