VEChannel Event Profile

Using Podcasting to Accelerate Multichannel Marketing Programs

Podcasting has emerged as a powerful, new marketing tool. Etractions integrated podcasting into BearingPoints multichannel marketing program, demonstrating that a significant number of prospects would rather download a podcast than a white paper. Etractions will describe podcasting metrics, tracking and reporting, and strategies for integrating podcasting into a broader marketing program. Attendees will learn : How to produce an effective podcasting program How to develop a targeted, highimpact RSS (Real Simple Syndication) relationship with your prospects How to choose and track the right metrics to insure the best results from relationship marketing All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio or a sound card and speakers Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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