VEChannel Event Profile

Using Online Research to Drive Marketing Decisions

Taking market research into the boardroom requires findings to be fast, actionable, and always available. Thankfully, the speed and affordability of online research has made this possible. Is your organization using research to make decisions? Or just to validate decisions already made with resources already allocated? Informed decisions do not have to be a casualty of budget or time. Many organizations are leveraging the speed and affordability of online research to obtain guidance for daily business decisions both strategic and tactical. By utilizing online research, industry leaders gather realtime marketplace feedback for the right business decisions, without losing momentum and solidifying their market position. Rapidly changing markets require decisiveness as you develop products, services, and the accompanying marketing and advertising. Learn how industry leaders are using online research to make sure their decisions are the right ones based on the market not just a gut feel. This webcast will illustrate: How SBC uses a proprietary panel to conduct continuous research for daily product and service decisions. How Arnold Worldwide obtains strategic input on advertising campaigns during the creative development process. How online research helps Adobe make educated product and marketing decisions. How your organization can transform market research from a validation process into an invaluable decisionguiding resource. All you need to attend is: A 56Kbps Internet connection or better Netscape 4.x or Internet Explorer 4.x (AOL users: AOL5.0 and above only) A sound card and speakers for the Internet phone session. The WebEx Event Manager installed before the event at http://amawebcasts.webex.com under "Set Up. NOTE: This plugin will automatically install unless your browser has high security settings. A Windows PC or Apple Mac OS X or higher

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