VEChannel Event Profile

Using Marketing Dashboards to Improve Marketing ROI

Many marketers these days find that measuring and improving marketing ROI means more than modelbuilding and brand research. The inevitable gaps that exist in data almost always place a premium on assembling the right combination of predictive and diagnostic metrics in the right way to present the "preponderance of evidence" about marketings true value. This session will share a framework for designing a marketing dashboard to facilitate selecting and presenting the right metrics. It will also provide a process for developing your own dashboard and some guidelines for effective dashboard design. This event is ideal for : CMOs seeking a framework for organizational alignment and continuous improvement Marketing VPs and Directors looking to translate their modeling progress to a higher plain of influence Other marketing executives looking for a sound business process to tie together many adhoc measurement activities All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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