VEChannel Event Profile

Transforming Customer Feedback into Action, ROI

Conducting surveys with your customers is one thing, but acting on customer feedback is entirely another. Today, large organizations have become proficient at gathering plenty of customer information and feedback; however, many struggle to turn such valuable information into action. Join the American Marketing Association and Walker Information as we focus on three critical elements that transform mundane surveys into a resultsfocused program that decreases customer churn, increases loyalty, and ultimately improves corporate financial performance. First, we?ll share best practices on leveraging technology to distribute information throughout large enterprises. Second, we?ll discuss techniques to take action on customer feedback and improve customer relationships. Finally, we?ll consider how you can evaluate the financial return you generate from your satisfaction/loyalty program. What you will learn from this Webcast: How companies effectively use online portals to make realtime customer feedback pervasive throughout an enterprise. One company?s practical method of ensuring customer feedback results in action at the most strategic levels. A formula you can use to evaluate the bottomline return on your current satisfaction/loyalty program. Practical examples of how companies measure the financial return on their programs. All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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