VEChannel Event Profile

Top 10 Reasons to Outsource More of your Marketing Efforts

All companies have a unique marketing mix depending on their business model, structure, industry, market position, product life cycle, degree of government regulation, and other factors. One of the major variables in any marketing budget can be found in the allocation between internal spending and outsourcing. Marketers are big outsourcers, and will contract out anything from public relations to data management. In fact, many marketing organizations would like to outsource more functions, but knowing when and what to outsource is the key. Justifying marketing expenditures is made easier if efforts are focused on measuring the value of your customers and taking steps to increase that value. Join Extraprise as we show you they keys to unlocking that customer value, and why outsourcing may be the best route to do so. You will learn how to : Determine if and when outsourcing marketing is right for your company Join the movement and shift your marketing efforts from mass media to customer analytics Turn data into information, information into actionable insight, and insight into more valuable interactions Who should attend : B2B marketing professionals interested in reducing overhead and embracing accountability while increasing their returns on marketing spend and justifying their budgets. All registrants will receive a free copy of William Blundons Top 10 Reasons to Outsource your Marketing white paper. All you need to attend is : A 56Kbps Internet connection or better A sound card and speakers Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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