VEChannel Event Profile

The Transformation of Marketing Operations Through Marketing Resource Management

Marketing complexity and fragmentation; increased accountability of the marketing function; budgetary constraints; new regulations. These converging pressures are leading marketers to turn to Marketing Resource Management (MRM) to gain greater control over their marketing operations, improve their productivity and efficiency and get more impactful results from every marketing dollar. Join Kim Collins, Research Director at Gartner Research and Alan Bunce, Senior Marketing Segment Manager at Unica, for this free onehour session on "Marketing with Impact." Learn how MRM technologies and processes are enabling enterprises to increase the visibility, accountability and value of their marketing efforts, and to plan, budget, coordinate execution and measure the impact of their marketing programs. This session, brought to you by Unica Corporation, will discuss : What is MRM and why embrace it? Primary drivers of MRM Functionality components of MRM Benefits achieved with MRM solutions How to get started Key steps to lead your organization to MRM adoption Who Should Attend : Marketing Professionals responsible for: Creative Services Marketing Operations Brand Management Production Services Marketing Strategy Marketing Planning Executives responsible for: Enterprise technology All you need to attend is : A 56Kbps Internet connection or better Computer speakers for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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