VEChannel Event Profile

The Successful Integrated Marketing Program: Focused on Continuous Conversions from Reach to Retention

You spend thousands even millions of dollars on marketing to drive people to your website. Are you sure you are targeting the right audience? And once you get them to visit your site, are they doing what you want them to do? For an integrated marketing plan to be successful the entire visitor experience from acquisition to retention should be optimized on the end goal of conversion. Depending on your site objectives, conversions can involve anything from buying a product to signing up for a newsletter to watching a video. Together, WebSideStory and Poindexter Systems can help increase these conversions throughout the entire customer acquisition lifecycle. Join us on May 11 and discover simple and effective ways to attract visitors through online advertising, convert these visitors to buyers and retain them as loyal customers. Learn how to optimize the entire marketing experience by creating compelling, welltimed, wellpositioned and valuable offers to help you increase qualified visitors and conversions. Attend This Webinar And Learn How To: Leverage behavioral targeting techniques to attract the most qualified visitors to your website Use web analytics to analyze visitor navigation and optimize their experience while on your site Continually convert your most qualified visitors throughout the customer acquisition lifecycle Integrate your digital marketing efforts to gain a complete understanding of visitor online behavior Who Should Attend: Online marketers with revenue responsibility for their web site Directors, VPs of marketing in charge of interactive marketing, advertising and lead generation efforts Directors, VPs of Ecommerce looking to enhance marketing outreach strategy to drive traffic All you need to attend is : A 56Kbps Internet connection or better For audio, you will need Computer Speakers and Sound Cards Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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