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The Principles of Marketing Research Certificate Course

The Premier Professional Development Program for Researchers Worldwide The Principles of Marketing Research is a rigorous selfstudy training program based upon the Marketing Research Core Body of Knowledge (MRCBOK), composed of 12 individual learning modules encompassing the entire marketing research process. Delivered via the Internet, students progress at their own pace, in consultation with an assigned coach/mentor. See and hear for yourself why more than 3,000 researchers from 60 countries have enrolled in the course over the past 10 years, and the benefits that accrue to those who were willing to invest in their careers. The Principles of Marketing Research is the only educational offering in the field currently granting CEUs, the gold standard in continuing education programs. Mastery of the Principles of Marketing Research provides the student with the education needed to prepare for certification of professional researchers, currently under development by the industry. What you will learn : Take a live tour of the Principles of Marketing Research online certificate course and simulate the student experience (sampling the course online contents, tools discussion boards, etc.). Learn how research companies use the Principles course as a fundamental corporate training tool for their research staff, and learn how your organization can too. Learn about how the course was originally developed through a unique partnership among the Marketing Research Institute International, ESOMARThe World Association of Research Professionals, Marketing Research Association and University of Georgia. Who Should Attend : Seniorlevel researchers with responsibilities for organization development needs New and experienced researchers regardless of years of experience wanting to expand and enhance their understanding of the process of research All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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