VEChannel Event Profile

The Power of the Predictive Marketer

Marketing executives are always under pressure to reduce marketing costs, while maintaining or increasing profitability, further improving customer satisfaction and making the most of available resources and channels. What if you could predict customer behavior, anticipate needs and identify preferences at exactly the right time? Imagine the impact this would have on your corporate strategy. Todays top executives are doing just that. They have the ability to Know Whats Next, Now. Theyve become Predictive Marketers. This webcast will provide valuable information on how top executives at leading companies have successfully incorporated predictive analytics to their corporate strategy. Learn how theyve been able to: Reduce direct marketing costs by 40% Achieve more than 5% gains in crossselling Reduce customer attrition by up to 15% Increase revenues in the millions of dollars Youve heard the buzz about predictive analytics. Now find out for yourself what it takes to become a predictive marketer. Discover what predictive analytics can do for your corporate strategy and learn that you dont need a statistics or analytics background to reap the benefits. All you need to attend is: A 56Kbps Internet connection or better Netscape 4.x or Internet Explorer 4.x (AOL users: AOL5.0 and above only) A separate telephone line for the audio or a sound card and speakers for the Internet phone session The WebEx Event Manager installed before the event at http://amawebcasts.webex.com under "Set Up." NOTE: This plugin will automatically install unless your browser has high security settings. A Windows PC or Apple Mac OS X or higher

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