VEChannel Event Profile

The Power of Marketing Automation Best Practices to Drive ROI

Companies are changing the way they do business. Todays organizations are leveraging analysis of customer information and implementing marketing automation technology to build longlasting beneficial customer relationships and maximize the significance of these relationships. If you are like most midsized businesses, this may sound like a daunting undertaking. Join Unica for a live onehour webcast on Marketing Automation adoption, best practices and ROI. Learn how continuous advances in enterprise technology are putting the power of datadriven marketing within reach of a growing number of marketing organizations and making it easier than ever to embrace a customercentric vision. This session will also introduce the following : What is Marketing Automation and why is it important? The critical steps, underlying issues and necessary process change to get started. The potential ROI of adopting a customercentric, datadriven marketing vision. Case studies examples of how midsized businesses across industries including publishing and financial services have successfully adopted marketing automation solutions and achieved remarkable ROI. Who should attend : Marketing Professionals responsible for Direct Marketing, Database Marketing, Relationship Marketing, Loyalty Marketing or CRM, as well as other Executives responsible for enterprise technology. *Bonus Offer by Unica : Attend and enter to win a Magellan GPS satellite navigation receiver. All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio or a sound card and speakers Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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