VEChannel Event Profile

The New World of B2B Sales and Marketing

EVENT TYPE: Webinars
CATEGORY:
EVENT DATE: 6/14/2006
EVENT TIME: 6/14/2006
DATE ENTERED: 0000-00-00 00:00:00
CONTACT INFO:
COMPANY NAME: WebEx

Today, sales cycles are 22% longer than in early 2000s and more players are involved in buying decisions due to increased emphasis on pragmatic spending. Join us for this web seminar as John Neeson of SiriusDecisions discusses the changes in b2b sales and marketing and what new trends have emerged. In addition, John will share his views on the role of a Sales Leader in lead development and how organizations can better understand their customers buying cycle. Some of the topics to be discussed include: Trends in Enterprise Sales and Marketing The CXOs View of Sales Best Practices Today Summary Recommendations John is joined by Gerhard Gschwandtner of Selling Power who will help discuss how world class organizations are evolving their marketing and sales organizations to adapt via increased emphasis on demand creation.

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