VEChannel Event Profile

The New Age of Web Analytics 2.0

Have you embraced the new age? The Web 2.0 has recently become one of the most talked about new phrases of the year garnishing attention from leading industry analysts, experts, and thought leaders. Marketers are now reaching their audience through new mediums and channels such as podcasts, RSS, and mobile marketing. How do you know if these channels are right for your business? Are they measurable and if so how? While marketers may be embracing new forms of marketing methods, accountability and measurability are just as important as ever. This free onehour Webcast will focus on how marketers can take advantage of these new mediums and leverage web analytics information to improve their ROI. Join two of the industrys leading speakers, Akin Arikan of Unica and Shar VanBoskirk of Forrester Research, as they present invaluable insights for todays evolutionary marketers. What youll learn how to : Determine which web 2.0 channels are right for their organization How to use these new social media vehicles Identify key performance metrics within each channel Leverage web analytics information to improve campaigns through these emerging channels Bonus Offer: All attendees will receive a free copy of the report "Interactive Channels to Watch 2006" by Shar VanBoskirk of Forrester Research. Who Should attend : Marketing Professionals responsible for: Enterprise Technology Marketing Internet marketing eCommerce website Online marketing Web Analytics Reporting Advertising Marketing Operations Marketing Strategy Marketing Planning Marketing Budgeting Methods on how to engage your executives and excite them about the Web 2.0s emerging channels will also be discussed.

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