VEChannel Event Profile

The Impact of Customer Support on eBusiness Performance

Customer support whether online or offline has a greater impact on eBusiness performance than the conventional wisdom would suggest. In fact, aside from the actual product or service being sold, how a company delivers and messages customer support has the greatest impact on online customer loyalty. Keynote Systems, the leader in eBusiness performance management, has conducted dozens of studies examining the online behavior of consumers and consistently finds customer support to be a significant driver of customer purchase intentions and brand perceptions. Even small differences in messaging about customer support on your Web site can significantly impact customer attitudes and behavior. In this webinar, Lance Jones, a research consultant with Keynote Systems and an expert in online customer behavior, examines: How customer support impacts customer loyalty, brand perceptions and purchase intent What online support options customers want and expect How offline customer support impacts online purchase intent How customer support options should be messaged online What common mistakes most frustrate online customers Join us as we test the conventional wisdom, and demonstrate how online customer support can help improve your eBusiness performance. All you need to attend is : A 56Kbps Internet connection or better Sound Cards and Computer Speakers for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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