VEChannel Event Profile

The Global Reach and Local Touch of Hilton Internationals Customer Experience

The luxury travel business used to be driven by brand recognition and travel agent recommendation. Now, even highend consumers have turned to the Web to help make their travel decisions. Hilton International recognized both the promise and the competitive forces the Internet represented. The most recognized name in global lodging set out to provide an entire travel experience on the Web, where customers not only reserve rooms but also plan their entire stay such as book tours or reserve tickets to the opera. In this webcast, find out how Hilton International is delivering a relevant and targeted customer experience across its many different Web properties. Youll also learn how their distributed marketing teams manage and adapt localized promotions and content in order to maximize occupancy, crossmarket attractions outside of the Hilton properties themselves, as well as provide their customers a satisfying and relevant customer experience. Business and leisure travelers alike now have even more reason to say "Take Me to the Hilton." How does Hilton manage and protect its brand while delegating the management of customer experience to business users around the world? What technologies and processes are needed to make an integrated customer experience work? What does it take to create a sustainable localization process? All you need to attend is : A 56Kbps Internet connection or better For audio, Computer Speakers and Sound Cards Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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