VEChannel Event Profile

The Future of Behavioral Marketing

What does the Behavioral Marketing landscape look like today and where is it heading? Behavioral Marketing has aided advertisers by targeting consumers interested in their products and services, but the future provides a more customized experience for consumers as well. Todays marketers and Web publishers must understand the full breadth of Behavioral Marketing to extract the greatest efficiency from an online experience. Behavioral Marketing not only impacts advertising but also provides in depth consumer segmentation, insights and analytics and customized content for consumers. Please join the Claria Corporation for a sixty minute webinar on the present and future of Behavioral Marketing. Areas of detail : Understand the different types of behavioral marketing and new, emerging ad networks. Create more robust consumer profiles leading to more detailed segmentation. Customized content for consumers ? Incorporate behavioral targeting into Web site content providing customized information to consumers. Web Intelligence ? better understand you market through data and analytics. All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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