VEChannel Event Profile

The Experience Economy and Its Impact on Your Business

Today, goods and services everywhere are being commoditized; what customers want whether consumers, businesses, or internal constituents are experiences: memorable events that engage each individual in an inherently personal way. Join B Joseph Pine II, internationally acclaimed author, for a web seminar on the world of the Experience Economy. Discover why you need to shift into the business of experience staging and in particular learn how you can create marketing experiences that generate demand for your offerings by keeping your customers engaged, informed, and coming back for more. Be one of the first 100 to attend this web seminar and receive your own copy of Mr. Pines bestselling book, The Experience Economy: Work Is Theatre & Every Business a Stage. About the Speaker: B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial startups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore wrote The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999). Published in eleven languages, the book shows how businesses can create value by embracing theatre as an operating model to stage unique experiences. Their recent publication, an eDoc available exclusively on Amazon.com entitled The Experience IS the Marketing (BrownHerron, 2002), demonstrates how any company can use marketing experiences to generate demand for their offerings. Mr. Pine is frequently quoted in such places as Forbes, The New York Times, Wired, Business 2.0, USA TODAY, Investors Business Daily, ABC News, Good Morning America, Fortune, Business Week, and Industry Week. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum and is a Visiting Professor at the University of Amsterdam, a recurring guest lecturer at the MIT Sloan School of Management, and he and his partner were the Dean Helen LeBaron Hilton Endowed CoChairs with the College of Family and Consumer Sciences at Iowa State University for 20023. Mr. Pine has also taught at Penn State, the University of Michigan, UCLAs Anderson Graduate School of Management, Duke Corporate Education, the University of Minnesota Carlson School of Management, and the Harvard Design School. He also serves on the editorial boards of Strategy & Leadership and Strategic Direction and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. All you need to attend is : A 56Kbps Internet connection or better Computer speakers for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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