VEChannel Event Profile

The Bottom Line on Measuring Brand Performance

Brand valuation enables you to measure your brands performance, gauge its returnoninvestment (ROI) and identify which brands will continue to provide the best results over time. Brand measurement and valuation continues to be a hot topic for many marketing and branding executives faced with the pressure of connecting their investments to their brands performance. Unfortunately, attempting to uncover your brands value is not easy. How do you measure such an intangible asset? In this presentation, you will be exposed to both qualitative and quantitative forms of measurement that will enable you to clearly communicate what your investments have provided, why you should continue to invest and how to recognize superior brand performance over time. What you will Learn : How to translate strategic thinking into tangible results How to identify superior brand performance How to use brand performance metrics to justify investments in brands and manage their performance Which measurement methods will best suit your brand Why share price is currently the primary measure of bottom line performance for investors and shareholders All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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