VEChannel Event Profile

The Big Brand Bang: How Your Web Site Impacts Your Brand

Regardless of whether or not the Web represents a large or fast growing segment of your sales, your companys web site has a tremendous impact on your brand. Studies show that the Web is more impactful to brand than almost any other medium. In fact, your companys website can do more to harm or to bolster your brand than any other marketing or advertising program you invest in. In this webinar, Dr. Bonny Brown of Keynote Systems, a recognized expert in customer interaction with the Web, explores the impact of web sites on brand perceptions. This webinar will examine : How the Web and web sites impact customer perceptions of brand What aspects of the customers online experience most impact brand How to measure the impact of your web site on brand What brands perform best online This webinar will also offer an indepth look at how financial institution and luxury auto brands are effected by their web sites. Join us for a deeper examination of the "Big Bang" impact web sites have on brands. All you need to attend is : A 56Kbps Internet connection or better Computer speakers for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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