VEChannel Event Profile

The 5 Drivers of Value In Business Marketing Information

Sure, your businesstobusiness prospect database delivers great value for conducting your marketing campaigns, but thats just one part of the benefit. Almost all companies have three primary sales and marketing objectives: acquire new customers, retain existing customers and grow the value of current customers. A quality prospecting database is a critical requirement for achieving those objectives but many professionals ignore the opportunities for analysis within a prospecting database. Access to a large universe of business listings opens the door to discovery and this session will provide a roadmap to understanding how to get full value from your marketing information. This session will deliver key insight in these areas : Profiling your existing customers to build a customized business segmentation system Using corporate linkage information to identify opportunities for crosssell and upsell Building market size and market share models using large prospect databases to uncover market opportunities In response to AMA member feedback, this session will include a more detailed "handson" review of techniques and methods for managing information, not just a theoretic review. Both market research professionals and sales and marketing managers will find the session useful and informative. All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

View This Event