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Target Your Customers Better Through Segmentation Research

Targeting customers better is at the top of every marketers agenda. Thats why market segmentation has become a required tool in the marketers toolbox. Tailoring products and communications to different market segments and targeting the most profitable ones requires a detailed knowledge of different types of customers. What you will learn from this Web cast : What is segmentation research, and how do we know when it is successful? Should you do segmentation can you as an organization benefit from segmentation research? What can you do to make sure your segmentation study is successful and not a waste of time and money? What are some common pitfalls in segmentation research, and how can you avoid them? Are there better ways to report segmentation studies than with a pile of crosstabs that usually sit and collect dust? To illustrate these points, the Web cast will also include a case study of a successful segmentation research project. Who Should Attend :CMOs, VPs of Marketing, VPs of Research, Research Directors, Research Managers or anyone with bottomline responsibilities in marketing, research, loyalty, customer satisfaction, quality assurance or customer management initiatives and strategies. All you need to attend is : A 56Kbps Internet connection or better Computer speakers and a sound card for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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