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Simple Steps for Leveraging Customer Information

Using customer information to maximize your marketing efforts seems complex. There are simple steps you can take to immediately impact your B2B marketing efforts and they are not as complex as you think! Join us in exploring how you can discover, plan, evaluate and execute your businesstobusiness efforts using proven, simple steps to successfully target the characteristics that represent your best markets. Continuing from our series that began with the January 2004 session How Marketers Can Improve the Quality of their Databases: Key Strategies for Data Cleansing, Appending and Matching well explore what to do now that you have a clean customer file to work with. Youll learn: How to profile your B2B customers How to conduct a complete market potential analysis How to determine your market penetration How to quickly and easily target contacts for prospecting All you need to attend is : A 56Kbps Internet connection or better Netscape 4.x or Internet Explorer 4.x (AOL users: AOL5.0 and above only) A separate telephone line for the audio or a sound card and speakers for the Internet phone session. The WebEx Event Manager installed before the event at http://amawebcasts.webex.com under " Set Up . NOTE: This plugin will automatically install unless your browser has high security settings. A Windows PC or Apple Mac OS X or higher

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