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Secrets to Marketing on Your Site with Intelligent Search

Marketers have been quick to adopt marketing tactics that leverage internet search engines to deliver customers to their websites, but slow to adapt to searchers expectations once those potential customers have arrived. Join Jupiter Research and InQuira in this Best Practices webcast to learn how Fortune 1000 marketers can apply the latest research on consumers search behavior to creating a superior experience on their companies Web sites. Hear how providing an Intelligent Search experience to your customers aligns corporate objectives with searcher priorities. See how providing the right search experience can personalize the interactions with your online customers, accelerate sales cycles and increase conversion rates. Practice onetoone marketing in a way you never thought possible. Attend this Best Practices Webcast, and you will learn how to : Capitalize on the latest trends in consumer search behavior to deliver a superior online experience for your customers. Leverage search and navigation technologies to understand customer needs and personalize interactions with prospective customers. Automatically adjust your marketing message to each online customer based on your understanding of his or her intent for that particular visit. Identify marketing leakage, or opportunities for the marketer to finetune marketing messaging to appeal to previously unrecognized customer needs. Accelerate sales cycles by providing a personalized user experience tied to transactional sales tools and business processes that most often lead to completed transactions. All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio or a sound card and speakers Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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