VEChannel Event Profile

Searching for the Perfect Search Engine

Whether on a search engine or on a retail, travel or banking Web site, the search process is critical to customer satisfaction. Keynote Systems has conducted studies of more than 200 leading Web sites and examined the online behaviors of tens of thousands of customers. In those studies, Keynote has found that the search process consistently ranks as one of the leading drivers of overall customer satisfaction. A successful, satisfying search process means customers are more likely to find and purchase products and services. In this webinar, Lance Jones, a senior research consultant and expert in online customer experience at Keynote Systems, explores the customers interaction with search engines both at leading search engines and at leading ecommerce sites. Drawing on insight from dozens of studies, he will explore : What are consumer expectations from search engines How does presentation of results affect customer satisfaction How consumers react to sponsored results and advertising Which search engines and ecommerce sites are the best at keeping consumers on their sites and why Please join us for what is sure to be an interesting and informative trip into the consumers searching mind. All you need to attend is : A 56Kbps Internet connection or better A sound card and speakers Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

View This Event