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Searching for Satisfaction: How Online Consumers View and Use Search Engines

Search engines have become an essential part of the consumers online experience and an integral part of their online and offline purchase research and shopping process. Yet, as integral as search engines are to the online experience, surprisingly little data exists on how users interact with and view search engines. Filling the void, Keynote, the worldwide leader in ebusiness performance management, has conducted a halfdozen studies examining more than 12,000 consumers as they interacted with leading search engines. Keynotes proprietary research methodology allowed the firm to capture both the attitudes and behaviors of consumers as they searched on leading sites including Google, Yahoo!, MSN, Ask Jeeves and AOL. In this webinar, Keynote analysts will review the findings of their studies and discuss: How consumers go about conducting a search on the Internet Which search engines provide the best search experience How brand plays a role in perceptions of search results How the position and display of sponsored results and ads affects consumer attitudes We hope youll join us for a useful exploration of the leading online search sites and overview of the consumers online search process. All you need to attend is : A 56Kbps Internet connection or better For audio, you will need Computer Speakers and Sound Cards Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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