VEChannel Event Profile

Search, Email, Segmentation: Become a Conversion Expert

On the Web, conversion is king. Find out how to improve conversion 3fold with complete conversion analytics that will help websmart organizations optimize their marketing results. What Youll Learn : Search marketing resultsboth paid and organic. Learn how to track the impact that rankings have on revenuefor both payperclick campaigns and organic search listings. Audience segmentation made easier . Discover how specific customer segments are responding to promotions and see their conversion results on the fly while you surf your site. Email campaign performance through to conversion . See firsthand how to pinpoint where email campaigns are losing prospects from open rate to conversion rate with an integrated email analytics offering with ExactTarget. New 5point conversion analysis . Understand the value of seeing the complete picture of your conversion scenarios from all five critical points: Inflow, Fallout, Detours, Abandonment and Step Jumping. Who Should Attend : Current WebTrends users and other websmart professionals interested in learning how to leverage web analytics to optimize marketing ROI Marketing Executives Marketing Managers Merchandising and Ecommerce Managers Web Producers Business Analysts All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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