VEChannel Event Profile

Optimizing Consumer to Business Cross Selling

Reveal the Business Potential within your Consumer Accounts and Gain Greater Share Of Wallet If you market to both consumers and businesses, dont miss this innovative, new approach to identify small business owners, executives at home and key company contact names to existing businesses customers. Increase revenues and profits while also increasing customer satisfaction and loyalty by meeting the full range of customers, consumer and business needs Focus on highpotential consumertobusiness crosssell opportunities by identifying which of your consumer customers are business owners or corporate executives Acquire new business customers from within your consumer portfolio at a much lower cost than capturing prospects who arent already doing business with you Get detailed profiles of your best consumertobusiness crosssell opportunities by geography, revenues, SIC codes, employee count, and other relevant criteria A Proven Approach A Case Study During this session, well share with you an example of how a business has used this innovative approach successfully. A major, national credit card issuer, in the face of declining response rates for its prospecting campaigns, needed to find innovative ways to differentiate its offerings in a saturated market. The companys goal was to was to gain greater share of wallet by offering better, more competitive service to existing customers. A key component of this approach was to identify consumer customers who were also business owners or corporate executives, then offer these customers business products and services. Who Should Attend : B2C and B2B Sales, Marketing and IT Professionals Financial Services, Telecom, Insurance and IT Industry Professionals Sales and Marketing Professionals interested in crosssell opportunities Professionals with a high likelihood of executives/business owners within their consumer portfolio (ex: anyone with a reward program, like a frequent flier affinity credit card) All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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