VEChannel Event Profile

Optimization: How to Succeed Where Others Typically Fail (Max Improvement)

This program, which is used to OPTIMIZE far more than products (e.g.copy, concepts), is appropriate if you are involved with Marketing Research for: Advertising research New product research Concept development Copy development Product evaluation Concept evaluation Copy evaluation Product development Brand equity research Our presentation was inspired by an estimate that 85% of new product introductions fail usually due to the product itself. Since the product is the easiest marketing mix element to measure, why so many failures? Why do so many "optimized" products fail? We will discuss a methodology we have successfully implemented and the actionable results it provides.We have applied this methodology to a variety of advertisements, products, and services. We will demonstrate how our optimization improves your research as well as your companys bottom line. Using a detailed case history, we will show you how our optimization methodology makes analysis easier and more objective through the use of easytounderstand charts. The audience will learn how to : Measure ideals and assess distance of test product(s) away from them Analyze results using Univariate and Multivariate Analysis and Stated Derived Importance Techniques Use results to prioritize optimization efforts to boost the companys bottom Line All you need to attend is : A 56Kbps Internet connection or better Computer Speakers and sound cards for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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