VEChannel Event Profile

Online Innovations with Web Analytics and Site Search: A Lego.com Case Study

Did you know that a visitor using your web sites search box is three times more likely to convert than other visitors? Are you struggling to make the connection between what your visitor wants from your site and their actual behavior during their visit? Web analytics eliminates the guesswork. Leveraging integrated web analytics and site search will help you to convert more browsers into customers and more importantly help your customers easily navigate your site to find what they are looking for. Lego.com, one of the worlds leading toy companies, shares their story on how they use web analytics to justify their site search investment and continually optimize their site for increased conversions. Whether you are new to emarketing or looking to refine and expand your online initiatives dont worry. WebSideStory experts will cover the fundamentals of site search and analytics, and the case study will highlight how you put these concepts into practice. Attend this Webinar and Learn : How to increase conversions and positively impact your lead and revenue generating efforts The fundamentals of site search and web analytics How LEGO.com uses site search and web analytics to achieve their online goals The value that integrated products can deliver to your online business Who Should Attend : Web site managers and online marketers who want to convert more visitors into qualified leads and customers Directors of marketing in charge of online or ecommerce marketing All you need to attend is : A 56Kbps Internet connection or better For the audio, Computer Speakers and Sound Cards. A High Speed Internet Connection is recommended. Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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