VEChannel Event Profile

Online Communities: A Quantitative Window Into Your Target Consumers

Consumers access the Web for information at critical, decisionrelated "moments of truth" whether the topic is cleaning products, cars, or an illness. By building online communities around the subjects that interest your target consumers, you can engage them for research at critical junctures and harvest insights on a onetime or ongoing basis. Knowledge Networks and the American Marketing Association invite you to learn how you can leverage the communities model to: Assess early stage new product ideas Develop earlyon messaging and concept generation Refine strategies Identify brandbuilding opportunities Gain feedback from early adopters and "influentials" Enhance research efficiencies by finding lowincidence and niche populations Youll also learn how Knowledge Networks is partnering with experts in the field to achieve a bestpractices approach to communities research.

View This Event