VEChannel Event Profile

New Methods to Segment Customers

Often when marketers talk customer loyalty, they make references to behavioral models that help them understand and predict loyal behavior. But where behavior models fall a bit short is in understanding why a customer is loyal. Maritz has developed a revolutionary new methodology for modeling customer loyalty that lets marketers understand the "why" and then, take that a step further to produce messages that speak to that customer in a way thats relevant. The new model presents a multidimensional view of customer attitudes, demographics and past behaviors to paint a complete portrait of every customer. What you will learn from this webcast: Hear indepth discussion of this new method, How this methodology enhances and complements more traditional methods How it translates into a defined, tangible strategic marketing approach Review a hypothetical case study based on real data regarding mass merchandisers. All you need to attend is : A 56Kbps Internet connection or better Netscape 4.x or Internet Explorer 4.x (AOL users: AOL5.0 and above only) A separate telephone line for the audio or a sound card and speakers for the Internet phone session. The WebEx Event Manager installed before the event at http://amawebcasts.webex.com under " Set Up . NOTE: This plugin will automatically install unless your browser has high security settings. A Windows PC or Apple Mac OS X or higher

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