VEChannel Event Profile

MultiChannel Measurement Bringing the Total Picture Into Focus

Customer success is all too often measured by a single campaign or touchpoint. This narrow, shortterm focus can lead to poor decisions as customers are typically touched multiple times and in multiple ways throughout their consumer lifetime. This webcast will reveal concepts that promise to change the way you calculate ROI and allocate precious marketing resources. Listen to an expert panel as they discuss how to view and measure the value of customers beyond a single campaign or channel, and how this affects calculating marketing ROI. What you will learn : Understand how to measure multichannel behavior Step through the critical reports you need to optimize marketing ROI Learn how your peers are driving multichannel success Suggested Audience : Online marketing managers Marketing executives Marketing managers Campaign managers Web analysts related positions All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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