VEChannel Event Profile

Mplanet™ is Coming

On November 29 December 1, 2006, the American Marketing Association will launch Mplanet™ at the Walt Disney World Dolphin Resort in Orlando, Florida. This industrywide event will be the catalyst for bringing together the marketing community for unparalleled discovery of fresh insights and new learning in the changing world of marketing. Top CEOs, CMOs and marketing luminaries will address the most pressing challenges facing marketing leaders and their organizations. Mplanet™ was created by the AMA, in partnership with McKinsey & Company, The Wharton School and SpencerStuart. Mplanet™ will provide marketing professionals a place to explore new solutions and resources in a rapidly changing marketing landscape. Attendees will gain insight into how to transform their marketing organizations, successfully operate in a performancedriven environment and find ways to connect effectively with partners and customers despite the proliferation of channels and media. This event will provide networking opportunities for potential sponsors and exhibitors, who will have access to over 1,200 expected senior level attendees present to gather the latest information about marketing and new and innovative goods and services. Attendees of this webcast will learn more about this exciting event and the exhibit and sponsorship opportunities available. All you need to attend is : A 56Kbps Internet connection or better For audio, you will need Computer Speakers and sound cards and a high speed internet connection is recommended. Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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