VEChannel Event Profile

Mining the Blogosphere: Its a Whole New World of Marketing

The blogosphere and other consumergenerated content didnt exist five years ago. Today, its exploding, doubling every six months. A new blog is born every second. Those online conversationschatty, impassioned, diarylikeprovide a new source of insight for companies to strengthen their brand, gain insights for product development, monitor product launches, and determine marketing campaign effectiveness. Mining the blogosphere gives you a unique opportunity to: Listen to what youve been missing Act faster because youll be the first to understand Win with customers and market share Join Umbria and Brains on Fire as they discuss how the blogosphere has made them far more effective in targeting their customers. In this webinar you will learn: How to listen and understand the needs of customers and prospects How they talk about you, your products, and your competitors, in their own words How to tailor messages and product development to suit different customer types How to measure the effectiveness, momentum and engagement of your marketing initiatives/programs. How these lessons were used to launch one of the most successful word of mouth movements in recent memory and a great example of a company empowering a community of kindred spirits. If you are a CMO, a brand manager, a product manager, advertising agency or marketing strategist, you wont want to miss this informative webinar.

View This Event