VEChannel Event Profile

Metrics that Matter: What Search Metrics Does The Weather Channel Track?

While most retail websites are focused on commerce, they also have secondary goals such as customer support. Other industries focus their websites on lead generation, media distribution or advertising revenue. The Weather Channels primary goal is to drive advertising revenue by attracting search traffic to the site (weather.com), and to targeted content like, "Outdoor Weddings" and "US Open" in particular. Attend this webinar and learn: How do you know which metrics are most important for your website Is it sales? Return visitors? Number of downloads? Total click throughs? Like most questions, the answer is, "It depends." Through this Coremetrics webinar, you will learn from this client case study how to determine which metrics are important for your site. Learn how the leading online site weather.com generated a 45% increase in traffic from natural search referrals through a creative search engine marketing strategy.

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