VEChannel Event Profile

Maximizing Return on Investment on Marketing Campaigns

How to Find the Optimal Marketing Mix Across Multiple Channels and Media Choose the right blend of inbound and outbound marketing campaigns to increase response rates and deliver higher ROI. Join this webcast to learn how to allocate your marketing investment across multiple channels and get superior results out of your marketing spend. This session will highlight best practices for picking the right channel and media combination for different types of marketing campaigns and how to deliver consistent and coordinated messaging across multiple customer touch points. Discover how you can: Improve ROI on marketing spend: Make the most of your money across multiple media types and channels Optimize the marketing mix: Finding the optimal combination of inbound and outbound marketing campaigns in a noisy advertising landscape Differentiate your brand: How to differentiate your brand by distributing the right message at the right time to the right customer Join this webcast to learn how to run coordinated multichannel campaigns and deliver better business results. All you need to attend is : A 56Kbps Internet connection or better For the audio, you will need Computer speakers and Sound Cards and a high speed internet connection is also recommended. Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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