VEChannel Event Profile

Mastering the Art and Science of Segmentation

WebSmart marketers know that segmentation is the secret to retaining more customers. Different customer segments have different objectives, preferences and purchasing behavior. Your Web site is a goldmine of information about your different customer and visitor segments. Through the use of web analytics, you can uncover the most valuable customer segments, analyze their specific interests and then deliver target campaigns to ignite repeat business. Join Brent Hieggelke, Vice President of Marketing for WebTrends, Jim Novo, Customer Retention Guru and the American Marketing Association for a hardhitting hour on how to master the art and science of segmentation. Attend this webcast and get answers to these critical marketing questions : Who are your most valuable segments? What is the conversion rate and average order size of new buyers vs. repeat buyers? Which email campaigns drive conversion with specific customer segments? How well are your search engine marketing campaigns driving revenue with existing customers? Which geographical segments are performing well? All you need to attend is : A 56Kbps Internet connection or better Computer speakers for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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