VEChannel Event Profile

Marketing: Obstacles, Opportunities & Winning Strategies

Converging channels increasing addressable media media fragmentation evolving technologies changing consumption patterns These are the most exciting times for marketers, and the most challenging time for marketers. Join Unica Corporation and Eric Schmitt, Senior Analyst at Forrester Research for a free Web Forum to discuss these challenges and how marketing organizations adapt and respond to these changes. Join us to understand how to navigate and explore the hidden opportunities within this changing marketing landscape. This session will touch upon : Trends in consumer behavior Business response to the changing, more demanding marketplace The role of technology Trends and benchmark data BONUS OFFER: All attendees will receive a complimentary copy of: "Organizing For Customercentric Marketing: Evolving Database Marketing to Drive Customer Strategy," July 7, 2005, Forrester Research paper by Elana Anderson . All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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