VEChannel Event Profile

Marketing Operations Management : People and Process First

Sounds great: Technology that can fix your marketing departments problems, introduce proven processes, and drive the successful execution of marketing programs. Unfortunately, even the best technology will fail if you havent done the hard work of structuring your organization and tailoring your processes to match what you are trying to produce. At a time when marketing organizations are faced with everincreasing demands on time, budgets, and resources, Marketing Operations Management (MOM) software tools sound like a panacea. Nina Eigerman, President of Aquent Consulting, will share her thoughts on MOM implementation challenges, showing that MOM is not a cureall technology, but rather a systematic way of improving your marketing organization through a combination of people, processes, and then technology. When you attend, you will learn : Why so many marketers are talking about MOM systems That MOM is not a technology but a process Why organizational structure and marketing processes need to be designed to fit your companys marketing projects before systems are implemented How to analyze your marketing projects to make the necessary people and process changes The impact on cost, quality, and cycle time of tailoring marketing execution processes The first steps to take in implementing MOM Who should attend : Marketers who are : Responsible for Marketing Planning In charge of executing marketing programs Tasked with making their organization more efficient Need to maximize efficiency and stretch marketing budgets All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio or a sound card and speakers Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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