VEChannel Event Profile

Marketing Led Sales Driven

Why Should You Attend This Seminar? Take the quiz below. We have a superior understanding of our customer needs ? [ ] Yes [ ] No Our marketing plans give us a competitive edge ? [ ] Yes [ ] No Our marketing and sales teams work well with each other ? All functions in our organization are focused on the customer ? [ ] Yes [ ] No If you answered "No" to even one of the statements above, you will benefit tremendously from this web cast. Based on Professor Sirsis latest book, Marketing Led Sales Driven : How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace (Trafford Publishing) this web cast will show you how to develop and implement superior marketing and sales plans. Professor Sirsi has shown that in order for companies to reach their true capacity for success, sales and marketing have to work hand in hand, and not regard each other as rivals. He has helped numerous companies align their sales and marketing efforts, and in this web cast he will share his strategy with you. Professor Sirsis concept is rapidly becoming a benchmark for corporations worldwide. Author and worldrenowned speaker, professor and consultant, Ajay will outline the Marketing Led Sales Driven process in this exciting web cast! Key Takeaways from the Seminar : How to understand customer needs and segment your markets How to avoid common segmentation pitfalls How analyze customer, competitor and market data to develop Marketing Plans that enable you to beat the competition How to avoid common pitfalls in developing Marketing Plans How to translate Marketing Plans into actionable Sales and Key Account (Customer) Plans How to get Marketing, Sales and other functions to work together to create customer value to help you get a competitive advantage in the marketplace All you need to attend is : A 56Kbps Internet connection or better Computer Speakers and Sound Cards for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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