VEChannel Event Profile

Managing & Investing in Right Brands to Drive Business Results

Please join us for the first webcast in the 3part Brandweek series, " Using Brands to Drive Growth ". In this session, Scott Davis reveals how to manage a portfolio of brands to optimize business growth and profoundly affect your firms profitability. Using the latest thinking from Brand Portfolio Strategy , written by David Aaker, Prophets ViceChairman, and leveraging Scotts extensive brand portfolio work with leading companies, he will introduce strategic ways to stay relevant with customers, capitalize on underleveraged brands, and generate energy among your brands. This presentation will help executives at all levels understand what an organization can do to leverage its brand portfolios to enable effective business strategies. Using numerous case studies and examples, Scott will discuss: Branding within and across portfolios Effective portfolio management Defining and delivering a valued customer experience Maximizing return on investments All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

View This Event