VEChannel Event Profile

Loyalty Marketing Enabled Through Analytics

Discover ways to improve the effectiveness and ROI of loyalty marketing by using cuttingedge marketing technology and business intelligence. Many companies have invested hundreds of thousands of dollars on marketing software ? with little to show for it. Few have "bridged the gap" between their backend marketing systems and software and the need to determine which marketing actions will generate incremental revenue and loyalty. In some cases the systems are not even integrated, and dont share data. This makes answering the key loyalty marketing questions of "Who, What and How Do I Talk to My Customers?" difficult. Software alone is not a magic bullet. Attend this eyeopening webcast to learn what it takes to Bridge the Gap in your loyalty marketing, focusing on: Building customer biographies Segmentation and scoring Contact management Compelling offer management All you need to attend is : A 56Kbps Internet connection or better Netscape 4.x or Internet Explorer 4.x (AOL users: AOL5.0 and above only) A separate telephone line for the audio or a sound card and speakers for the Internet phone session. The WebEx Event Manager installed before the event at http://amawebcasts.webex.com under " Set Up . NOTE: This plugin will automatically install unless your browser has high security settings. A Windows PC or Apple Mac OS X or higher

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