VEChannel Event Profile

Leveraging Loyalty: How Intelligent Marketing Powers Results

Existing customers often represent a companys highest value asset. As outbound customer acquisition becomes increasingly regulated, costly, and less effective, customer loyalty is even more important. Over time, loyal customers tend to be more profitable because they spend more, cost less to serve, refer their friends, and are less pricesensitive. Join the American Marketing Association, Borders Group and Epiphany for this live interactive event to see how your organization can enhance the longterm value of customers by creating a mutually beneficial relationship between company and consumer. What You Will Learn : How to double your marketing response rates with targeted communications How to create and sustain oneonone relationships with our most loyal customers How to consolidate customer information from all business units to gain a single view of the customer between brands All you need to attend is: A 56Kbps Internet connection or better Netscape 4.x or Internet Explorer 4.x (AOL users: AOL5.0 and above only) A separate telephone line for the audio or a sound card and speakers for the Internet phone session. The WebEx Event Manager installed before the event at http://amawebcasts.webex.com under "Set Up. NOTE: This plugin will automatically install unless your browser has high security settings. A Windows PC or Apple Mac OS X or higher A separate telephone line for the audio or, Computer speakers, a sound card and (recommended) high speed Internet connection

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