VEChannel Event Profile

Leveraging CRM and Analytics to Optimize Marketing ROI

Are you able to justify your marketing budget to your CEO and CFO? Are your marketing and sales organizations and partner network working effectively together to drive revenue growth? Does your entire marketing organization use the same processes, language and metrics? Please join us on February 15, 2005 to hear firsthand the best practices HP developed to successfully address these challenges. Participants will also learn how, by implementing organizational, process, and technology changes, including Siebel Marketing Resource Management (MRM) and Siebel Analytics, HP was able to: Reduce its annual marketing budget by 15% while doubling the spend on demand generation and awareness Optimize marketing alignment and collaboration across the enterprise Successfully deploy to 2,500 users worldwide This session, brought to you by Siebel Systems, will also discuss: How to make marketing strategic to the organization The foundation for achieving marketing excellence: customercentric marketing The science behind the art: MRM and analytics Bonus Offer: All attendees will receive a complimentary copy of the HP implementation success story. All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio or a sound card and speakers Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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