VEChannel Event Profile

Leveraging Blogs and Blogging for Marketing & Promotions

Using Blogs For Connecting With Customers, Building Your Brand And Monitoring Your Competitors . Leveraging Blogs and Blogging for Marketing & Promotions is an important onehour presentation designed to give those accountable for marketing results a highlevel understanding of what weblogs are and how they are reshaping the marketing and media landscape. Youll leave with answers and action items on the topics below along with an intimate understanding of weblogs and RSS. The specific items that this onehour presentation will cover : Definition of blogs, blogging, RSS, podcasting and consumer generated media The basic tenants of successful blogging Trends in blogging that you need to know about Marketing blog case studies Practical steps and advice on how best to write blogs How best to leverage other bloggers and harness consumer generated media Resources to help you harness the power of blogging, RSS and consumer generated media Who Should Attend : Marketing Practitioners, Internet Marketing Directors, ECommerce Managers All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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